About HOAX

HOAX is an ongoing curatorial project dedicated to giving a print, digital and IRL platform to work that exists at the intersection of art and creative writing.

HOAX was formed in 2012 to examine the evolving, creative use of text, and to be a good presence in an increasingly bleak art world. We have a particular focus on providing space for work by marginalised people, and believe that combining this with an innovative platform model means HOAX is always dynamic, forward-thinking, interesting, relevant and contributing to social justice.

We went on to produce seven free-of-charge print editions, organising an event or exhibition to accompany each, and presenting original work online by over 130 international artists and writers, before going on hiatus in 2015.

In response to the global pandemic, we brought back HOAX at short notice in March 2020. It returned as an online-only platform showing art and writing, and supporting artists and writers during this difficult time. We ran a successful crowdfunder to do this—enormous thanks to all who supported this.

We’re now planning a full re-launch later this year. To do this, moving into a sustainable approach, we've launched a Patreon

If you think what we do is worthwhile and can spare some change (£1-£5) a month, join our Patreon supporters network and we'll keep bringing you new online work weekly. We'll send you every print issue, and of course make sure you're the first to hear about our events and exhibitions.

The platform

Our aim is to resist and subvert the power structures that dictate how art is made, shown and consumed, and by whom. Working on a call-out / submissions basis, HOAX provides spaces to showcase all forms of creative work incorporating text, rejecting the traditional categorisation that splits art and creative writing. All contributors are paid for their work.

Print work is presented through the twice-yearly, free-of-charge HOAX pamphlet, which is distributed through galleries, museums, bookshops and other art spaces all over the world. Anyone can also download and print each issue as they wish. With an intentionally ephemeral nature, a format allowing for easy, at-home reproduction, and a lack of price, it is guided by a desire to centre accessibility and obtainability. New online work is published to the HOAX website every week; you can view past work here. Live and IRL events and exhibitions are sporadic and have so far taken place in different cities around the UK.

Our approach

HOAX exists to support, not profit from, the artists it works with, and artists must be fairly compensated for their labour. This support includes paying artists fees when their work is presented through any of our three channels, promoting artists beyond their involvement with us, advocacy, giving advice and guidance, and cultivating a nurturing network. Since HOAX’s inception, we’re proud to have forged many lasting, uncontrived and mutually beneficial relationships with and between the creatives we’ve been involved with and this is something we’re especially keen to see continue. We are, in turn, incredibly grateful to all of the artists and organisations who have supported us over the years.

As a non-profit that rejects institutional and formalised funding, HOAX is a labour of love which runs on a tiny shoestring, with the team donating their time and resources to it, and covering most costs out-of-pocket. Contributors' fees are covered by donations, and we welcome gifts of all sizes very gratefully.

Our principles

We believe all cultural platforms have a duty to acknowledge what they do and do not support, endorse or make visible, the sociopolitical roles they occupy, the power structures they exist within, and to act responsively to this. No platform is neutral. As such, we would like to state explicitly that HOAX is actively and uncompromisingly against fascism. We will not back creatives or works that enable far-right ideology, white supremacy, patriarchy, oppression, discrimination, social inequality or injustice, and we are committed to doing our research to make sure of this.

Because we don't think that the art world can really be reformed, we reject traditional institutional and corporate production, funding and curatorial models relating to the creation and presentation of art and writing.


Top: Issue 3.5 of HOAX
Bottom: Folarin Akinmade performs at the HOAX #5 launch party

We need to bring in £150 / $200 in donations a month to keep HOAX going.
If you'd like to see HOAX thrive, become a regular patron with a £3 / $4 monthly gift,
or leave us a one-off tip with Paypal: